Perhaps you’ve looked into advertising your business on TV. And, if you are a small business, perhaps you got very discouraged when you discovered how much it would cost. Newspaper ads, magazine ads, local mailing ads–they can all be a little pricey for a new business.Google has a program called “AdWords” that will help your business show up at or near the top of search engine results. With it you bid on keywords that describe your business. This also requires an advertising budget. There are also pay-per-click advertising sites where again you pay when your ad is clicked. And depending on the keywords you bid on, even though you set a budget and only pay for words that people click on, if you want results the dollars can quickly add up.
There is another way that you can put your business in front of millions of people very economically. It’s called “YouTube.” Everyone’s heard of it! Especially with the crazy and fun movies that quickly go viral! But, did you think of showcasing your business on YouTube?You don’t need a wild video, a music video or a humorous video. There are many different types of videos that can draw attention to your business. Whether it’s you welcoming visitors to your web site, photo movies that showcase your products, or testimonial videos where your customers tell why they loved your service or product, think of them as ads that never sleep! And there’s no fee to join and no monthly cost. That’s a small business owner’s dream!

I love this term — “The Ad That Never Sleeps” Here are a couple of examples that I’ve created.

Tangerine Gifts and Accessories in downtown Sunnyvale