Nielsen put out a report last week that talked about presidential candidates and how they preferred TV for their advertising. That got me to thinking, with 178-180 million Americans watching online video, they might be missing the target audience.
Nielsen reports that major presidential candidates have been heavily targeting Spot TV placement, of course, they completely forgot to include online video in their survey. So maybe it’s Nielsen that missed the boat on this one? Here’s their chart that shows a heavily skewed result toward TV but didn’t include anything at all about online video, just TV, cable and Radio.
Source: Obama and Romney Missing Out on Online Video Voter Gold? Here’s 5 Video Tips for the Presidential Campaigns
http://www.reelseo.com/obama-romney-online-video-tips-presidential-campaign/#ixzz1wNBqSShn
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