Too many websites lack personality.
As a specialist copywriter who works exclusively in writing online content for business, I regularly come across copy that leaves me wondering if the website owners have a pulse.
Lifeless, dry, dull, uninspiring, devoid of personality, and completely lacking in charm and appeal. Banks, insurance brokers, accountants, medical practitioners, property developers and real estates are experts at pretending there are no humans employed in the business at all.