TNT Takes Improv Anywhere Approach To Video Advertising: Push for Viral Drama
A few days ago, cable’s TNT unleashed a “We Know Drama” ad that, ironically, is really funny. You may have seen it by now, but it’s well worth an in-depth look as an example of branded entertainment. In the world of online video, it’s not enough to simply display a bunch of dramatic TV shows and movies that your brand specializes in, you have to grab the viewer’s attention with something special, perhaps original, and definitely something that people will talk about later. TNT’s ad takes the “Improv Anywhere” model and runs with it very successfully.

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