Why Create Business Videos
Business videos convert website visitors into sales at a far higher rate than just text on the page. Business marketing videos pay for themselves in sales. Our business video services are geared towards helping small businesses promote their business with video. Small businesses that are just getting started have so many items on their “to do” list that video may not even make it on the radar.
You may be familiar with the studies that show that people remember only 20% of what they hear, 30% of what they see, and an incredible 70% of what they hear and see. No wonder video is such a powerful communications tool. And video will let your customers know you much more than any written text will. And if your videos allow viewers to see that you are human, approachable, and vulnerable they will connect with you and you will build rapport and trust.
Our business video services offer “start-up “sized rates to help you leverage your advertising dollars.
When our clients need ideas we suggest several types of videos to get them started.
An introductory video is a good way to welcome visitors to your website and give them an opportunity to get to know you and what you offer. This is usually a very short 60-90 second video. In this video you’d want to talk about who you are, what makes you unique, and what do you do for your customers. And, most importantly, let people know the why behind what you do.
Create trust and authority by providing information about your product or service. One way to do this is to answer questions that prospective customers have been asking you. This allows people to learn about you without having to call directly.
Having your current customers give testimonials about your products or services is a powerful way to increase the credibility of what you offer.
Business Promotion Videos
Business promotion videos help your business grow because they help your business get found by the search engines.
We help you promote your business with video. We shoot your video, produce it, edit it, and upload it to YouTube. We also optimize your video for YouTube. You can then use the embed code to place your business video on your website and blog.
One of the easiest, and most effective, ways to do this is to first upload your video to YouTube. Most of our clients don’t know how to do that, so we do it for them. It is one of the best video sharing websites and provides great opportunities for small businesses who want to expand their online presence. Think of YouTube advertising as the ad that never stops running.
Once a video is uploaded to YouTube you have access to the embed code which can then be used to embed your video onto your business website.
One of the biggest reasons business owners wait to advertise their business with video online is they want to wait until they can “do it right.” There are other reasons too. They think they need to save so they can afford that Oscar winning video that will go viral. Or, they are afraid to be in front of the camera.
Of course now we know that having a viral video as your goal is not the way to go. It is better to provide value and useful information to your customers and prospective customers so you can attract the people who are looking for your products or services.